Privacy Policy


Effective April 15, 2013


We understand the importance of your personal information and have implemented this Privacy Policy to ensure we handle your information carefully. This Privacy Policy explains how we (or a third party service provider acting on our behalf) (collectively “we” or “Keefe Group®”) collect, use and protect personal information related to your use of Keefe Group® services. By using our website, contacting us via email, or contacting us via telephone, you are accepting the practices described in this Privacy Policy. If you do not consent to these practices, please do not use the Keefe Group® services.

  1. What Personal Information Do We Collect about You?
    • Information Related to Your Request
      We request that you provide a limited amount of personal information when you request product samples. You give us your name, facility name, postal address, telephone number, email address and password during the registration process.
    • Customer Service Communications
      Our customer service department communicates with customers through email. In order to effectively address our customers’ questions and concerns, we may store email records. These records may include any personal information that you provide to us in the email.

  2. What Non-Personal Information Do We Collect about You?
    • Information Automatically Collected
      When you visit our website, our web server automatically collects your Internet protocol (IP) address, which is a number assigned to your computer when you connect to the Internet. Our web server may also be able to identify things like the type of web browser and operating system you use. We may collect this information for the purpose of system administration, to assess traffic to our website and to maintain the website. We can and will use IP addresses to identify a user when necessary to enforce compliance with the website Terms and Conditions.
    • Use of Cookies
      Cookies are small bits of information that are placed on a person’s computer when that person accesses a website. We use cookies to analyze movement on the website, such as total visitors to the site and pages viewed, for fingerprinting, site security, and to make improvements to the site. Moreover, our website’s partners may also use cookies in connection with the services and websites to which the Keefe Group® website links. If you link to another site, you should review the applicable privacy policy. We do not save passwords in cookies.

      Most web browsers are initially set up to receive cookies. If you do not want to receive cookies, browsers usually have a “Help” or “Internet Tools” feature that will show you how to prevent your browser from accepting new cookies and how to delete cookies from your computer.

  3. How is Personal Information Used?
    Generally, our company collects personal information for the following purposes:
    • To answer specific questions related to products and services offered through the Keefe Group® website.
    • To facilitate the mailing of any products samples that may be of interest to you.
    • To facilitate the mailing of any catalogs that detail products that may be of interest to you.
    • To learn more about how visitors use the website and measure areas of interest, for the purpose of improving the site.
    • To deliver customized content and advertising to you on the site, and on other sites.

  4. How is Personal Information Stored and Secured?
    We use reasonable physical, technical, and administrative safeguards and policy methods to protect your personal information.

    It is also important that you take steps to maintain the secrecy of your information and secure access to your computer. Always be sure to log out when using a shared or public computer.

  5. How is Personal Information Shared with Third Parties?
    Generally, we share information related to your account in the following circumstances:
    • We contract with Service Providers to provide the Keefe Group® program. Your personal information may be disclosed to Service Providers to (1) deliver any product samples or catalogs, (2) support your use of our website, (3) provide operational, marketing or advertising support, or (4) for other purposes to support our business. Service Providers are permitted to use your information only on our behalf. Additionally, the companies must satisfy our security and privacy requirements and agree to treat the information confidentially.
    • We occasionally share limited customer information with companies that provide products we would like to offer. The companies must also satisfy our security and privacy requirements and agree to treat the information confidentially.
    • A court order or other judicial or administrative process may require us to provide information to a government authority or party to a lawsuit. We will provide information that we believe in good faith is required to comply with the law, order or other process. We may also be required to disclose certain information in court documents if we have to bring an action against you, for example, to collect a debt owed to the company, or enforce our Terms and Conditions.
    • We may share some of your information with our parent company or affiliates in order to more effectively provide the Keefe Group® service. In each case, we require our affiliates to honor this Privacy Policy.

  6. How to Access and Modify Your Personal Information?
    If you want to modify your registration information, please login to your account and make the necessary changes.

    At the time of registration, you may be given a choice whether you want to receive information about new features, offers or other notices related to the Keefe Group® program. When you register, you may opt to not receive these communications by clicking a box that affirmatively declines to receive such information. You also have the option to opt out at a later date by following the instructions in the communication that you receive from us.

  7. Children’s Access of Website
    This website is not directed to, nor do we knowingly collect personal information from, children under the age of 13.

  8. Revisions to the Privacy Policy
    We may update the Privacy Policy as needed to reflect changes to our business and services. We will post changes to the Privacy Policy on our website, with the effective date of the revisions prominently noted. We ask that you review the Privacy Policy frequently to see changes made to the policy. If we make a material change to the Privacy Policy, we will provide appropriate notice.

  9. How to Contact Keefe Group® with Questions about the Privacy Policy?
    We welcome your questions and comments regarding our Privacy Policy. Please direct communications to our Customer Service Department at 1-800-325-8998. You may also correspond in writing to Keefe Group®, Attn: Customer Service, 10880 Linpage Place, St. Louis, MO 63132.